Monday, November 19, 2007

More microtrends

More tidbits from the book Microtrends:

- The number of female clergy in America has more than tripled in the last two decades. In the last decade, the number of women majoring in religion or theology more than doubled, while among men it grew by barely half.

- Over 3 million marriages in America are interracial, ten times the number three decades ago.

- While people often assume that Latinos are Catholics, nearly a quarter of American Latinos identify themselves as Protestant. That's about 10 million Protestant Latinos - more than the total number of Jews, Muslims, Episcopalians or Presbyterians.

- 1 in 10 Americans have some hearing loss. Kids today can hear higher ring tones than adults and teachers, so they use "Mosquitotones" when they sneak their cell phones into class.

- Because of older childbearing and divorce/remarriage patterns, more children are being born to dads over age 40, meaning that more dads are working longer and retiring later to pay for college and later childrearing expenses.

- More people have pets than kids. Pet-owning households are double the percentage of households with children. Americans spend $40 billion on pets; pet products are a bigger industry than toys, candy or hardware.

- 69 percent of white evangelicals believe the state of Israel was given to the Jewish people by God. Less than 2 in 10 American Jews think this.

- Australia was founded by a total of about 165,000 criminals released from 19th-century British jails over eighty years or so of prisoner deportations. Four times that many convicts are released from U.S. prisons every year.

- Nearly 1 in 10 college students now seeks mental health counseling; 25 percent of these take psychotropic medicines (up from 9% in 1994).

- The fastest-growing group of people who knit are teens and twentysomethings, including 6 million junior highers and high schoolers.

- 8 percent of teens (1.6 million young people) make money on the Internet.

- 1.5 million children between 8 and 18 are vegetarians (up from virtually zero 50 years ago). Another 3 million pass up meat and another 3 million skip just chicken.

- In the early 1960s, the average man weighed 166 pounds, and the average woman weighed 140. Now the average man weighs 191 pounds and the average woman weighs 164.

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